Generating behind-the-scenes footage allows your organization to be more than just a web page, which in turn provides donors, supporters, and readers with something a bit more relatable. Many donors and followers enjoy knowing and/or seeing what goes on backstage at your nonprofit.

As nonprofits by nature tend to be more approachable than your traditional business, seize this opportunity- share photos, videos, and quotes of behind- the-scene events, planning sessions, your facilities, interviews with staff members, etc. Although donors are more focused on your organization’s cause, placing emphasis on all the hard work and dedication that goes on backstage can boost and/or reaffirm their support for your nonprofit.